Digital Signage and Digital Standee Buying Guide: Size, Touch, Wall or Floor Mount
Quick answer: A digital signage display (or digital standee) is a commercial screen that plays your offers, menus, notices or videos all day. To choose one, decide the size (32, 43 or 55 inch are common), wall mount or floor stand, touch or non-touch, and whether you want a built-in Android player or a screen that takes an external computer. Choose touch only if customers need to interact with the screen; for plain advertising, non-touch is simpler.
Shops, showrooms, clinics, schools, restaurants and offices use digital signage to replace printed posters and flex boards. This guide explains the choices in plain language so you can match a screen to your space and use.
What is a digital standee?
A digital standee is a vertical (portrait) commercial display, usually on a floor stand or fixed to the wall. It plays images and videos in a loop. The content can be changed without printing anything new, so you can show a new offer or notice the same day.
Wall mount vs floor stand
| Type | Best for | Keep in mind |
|---|---|---|
| Wall mount display | Reception walls, corridors, shop walls, waiting areas | Check wall strength and plan for power and network points behind the screen |
| Floor standing standee | Showroom entrances, malls, exhibitions, lobbies | Needs floor space; can be moved if power is available |
Touch vs non-touch
- Non-touch screens are best for advertising and information that people only watch: offers, brand videos, menus, queue or notice boards.
- Touch screens let visitors tap to browse, such as a product catalogue, a directory, a feedback form or a self-service kiosk. They suit places where someone is likely to stand and interact.
If you are unsure, start with non-touch for simple advertising and choose touch only when you have content designed for interaction.
Android player vs screen without a built-in player
Some displays are sold with a built-in Android system. You upload content using a USB drive, a network or an app, and the screen plays it by itself. Others are listed as without OPS or with a basic operating system, meaning you connect an external computer or media player. The Android type is easier for a small shop. The external option suits businesses that already run their own software. Check each product page for its exact operating system, memory and storage.
Choosing the screen size
| Size | Good for |
|---|---|
| 32 inch | Small shops, clinic counters, close-range viewing |
| 43 inch | Showrooms, restaurants, reception areas, waiting rooms |
| 55 inch | Larger halls, lobbies, malls, viewing from further away |
A simple rule: the further the viewer is, the bigger the screen and the larger the text should be. Stand where customers will stand and check how readable your content is.
Brightness and where the screen will be placed
Product pages state the brightness in nits. Indoor signage screens suit normal indoor lighting. A screen placed in front of a window or in direct sunlight needs much more brightness than an indoor model offers, so keep indoor displays away from direct sun. Always read whether a model is meant for indoor use.
What content should you show?
- Offers and new arrivals for a shop or showroom.
- Menus and combos for a restaurant or cafe.
- Doctor timings and notices for a clinic.
- Announcements and results for a school or college.
- Welcome messages and visitor instructions for an office reception.
- Short videos that explain a product or service.
Keep each slide short, use big text and a clear call to action such as a phone number or QR code.
Planning checklist before you buy
- Measure the space and decide wall or floor placement.
- Check power socket location and cable routing.
- Decide whether you need touch.
- Confirm how you will update content: USB, Wi-Fi or an app.
- Prepare content in portrait or landscape to match the screen orientation.
- Plan who will update the content and how often.
Digital signage options at NavKar
NavKar Systems lists wall-mount and floor-standing digital standees in several sizes, with touch and non-touch versions. See, for example, a 32 inch wall mount non-touch display, a 43 inch floor mount standee and a 43 inch wall mount touch standee. For several screens or a branded setup, use our bulk enquiry page.
If you are also planning visitor entry and records, read our door access control guide, and for staff time records see the attendance machine guide.
Frequently asked questions
Can I update the content on a digital standee myself?
Yes, usually. Many Android models play content from a USB drive or load content through a network or app. Check the product page for the update methods supported.
Do I need internet for digital signage?
Not always. A screen can play stored content from a USB drive without internet. Internet is useful when you want to change content remotely.
Can a digital standee run all day?
Commercial displays are designed for long hours, but check the product details for rated operating hours and keep the area ventilated.
Is portrait or landscape better?
Standees are mostly portrait, which suits posters and menus. Landscape suits videos and wall displays. Prepare your content in the same orientation as the screen.
Enquire about digital signage and standees at NavKar Systems
Need several screens for a chain of stores, a school or a showroom? Send us your requirement through our bulk enquiry page.
